About Us
A track record built on global projects
Nicoya is a specialist consultancy that acts as a commercial catalyst for investors and rights holders in the global sport, culture and entertainment sectors. We specialise in revitalising outdated commercial frameworks and providing the strategic leadership required to help underperforming assets acheive their true commercial potential.
Drawing on over two decades of experience, we have architected record-breaking naming rights deals and revitalised the commercial structures of international leagues and iconic stadia. We operate with precision across Europe, MENA, and APAC, delivering the market-making expertise and institutional capability necessary to ensure high-stakes assets reach their true commercial potential.
Sports
Culture
Entertainment
Featured work
Our services
Sponsorship and naming rights
Commercial strategy
We design the frameworks that transform raw assets into long-term revenue streams. By auditing commercial rights and rebuilding go-to-market strategies we unlock hidden value for professional leagues, cultural foundations, and entertainment properties.
We define how world-class assets present themselves to the market and generate value. Our focus is on structural architecture, uncovering hidden commercial inventory and building high-yield experiences to maximise the ROI from each given asset.
Venue & infrastructure optimisation
We provide the commercial blueprint for stadia, arenas, and motorsport circuits, ensuring assets are profitable long before they open. Our experience spans from FIA Grade 2 circuits in China to iconic national stadia in Europe.
Partnership activation
Brand strategy and visual identity
Once a partnership is secured, we manage the critical transition from contract negotiations to ground-level execution, overseeing complex event logistics, VIP hospitality, and international brand integrations.
As a full-service commercial partner, we ensure that brand investments translate into measurable impact. We manage the critical friction point between high-level brand expectations and complex event logistics.
Feasibility studies
We conduct rigorous, data-driven viability assessments for high-value sports infrastructure, motorsport venues, and entertainment precincts. By analysing market demand and revenue potential, we transform conceptual visions into structured, investment-ready blueprints.
Let's talk . . .
Every great partnership starts with a simple conversation. Whether you are looking to refresh your commercial strategy or explore new opportunities, we would love to hear from you. Drop us a line and let's talk.